Davido and his former manager, Asa Asika are back together following the dismissal of Kamal Ajiboye. The new buddies had severed ties in 2012 over financial disputes and other undisclosed reasons.
Below are six things Davido and his new manager must do to save his career now that they’re partners again.
1. Hire a songwriter
Now that Davido’s brand is being well received globally, it’s advisable to hire a songwriter and keep it professional. He needs to move over lines like; ‘Dele na my boy’.
2. Work more with Shizzi
The Ibadan-born producer defined Davido’s sound when he made his breakthrough in Nigerian music industry. Shizzi is the man behind his hits including ‘Skelewu’, ‘Dami Duro’, ‘Ekuro’, ‘Gobe’ and ‘Good Life’ with South African duo, Mafikizolo.
3. Revisit the SONY music deal
99 percent of Davido’s fans don’t know the packages that come with the Sony Music deal he signed last year, but they believe it’s holding him back. Davido is known for charging zero kobo for collabos with other artistes but that has also changed since he signed a recording deal with the US label.
4. Do more song features in Africa
A couple of years ago, Davido reigned in Africa and world with music collaborations with Mafikizolo to Diamond Platnumz and Uhuru. The collaborations with Meek Mill and Tinashe are classy, but the buzz wasn’t as much as what he got for the features with other African music stars. Davido now has the likes of Cassper Nyovest, Ali Kiba, Wizkid, Tekno, Yemi Alade, Patoranking and more to collaborate with.
5. Go on a tour in Africa and wrap it up in Nigeria with a concert
After releasing the Son of Mercy EP in November last year, Davido toured European cities including London, Amsterdam, and Paris where he staged a show at Bataclan – one of the scenes of the 2015 Paris attacks. It’s time to bring it home.
6. Cut down his side-chicks